Marketing insight and analysis – Page 10
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Category ReportHow can brands liven up breakfast?
Brekkie’s back, with more people eating it than before Covid – but choices are changing, so suppliers need to work to stay relevant
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Comment and OpinionIf you think retailers are the new publishers, you don’t understand retail media
Any retailer that tries to win in retail media by acting like a publisher is probably doomed to fail, says Sam Knights, CEO at SMG
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Comment and OpinionHoly Moly seeks illicit thrills with ‘Colombian export’ campaign
Holy Moly looks to make a point about provenance in this controversial low-budget ad
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Comment and OpinionRetail media: why the hype?
Global valuations predict the retail media market will be worth more than linear TV by the end of 2025, says Matt Lee, MD at Capture
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Comment and OpinionBeyond marketing: other strong ways to build your brand
Simply investing in packaging and consumer partnerships, while it might feel less sexy or exciting, can pay dividends
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Analysis and FeaturesAre we witnessing the death of craft beer?
As an unprecedented number of breweries close down, what does this mean for the future of the craft beer category and its place in the supermarkets?
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ReportsHow UK supermarkets scared trick or treaters in 2022
Asda’s controversial contribution to seasonal scares last year was arguably too terrifying
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ReportsThe best retail tactics for a bewitching Halloween
Creating a spectacle in store has always been important at Halloween, but the introduction of HFSS rules last October has posed a challenge for retailers
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Profiles and QandAsMy food & drink job: Imogen Hibberd, social media manager, VFC
’As a vegan, I have always wanted my career to overlap with my morals and ethics, and ensure what I do with my career has a positive impact on our world’
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Comment and OpinionSoft drinks levy must be a blueprint for tackling obesity
It is imperative to take proactive measures to address the issue of excessive soft drink consumption among adolescents, says Dr Kawther Hashem, campaign lead for Action on Sugar
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Comment and OpinionWalmart’s targeted radio ads signal the future of in-store media
The Walmart Radio Network marks a new frontier in the development of the physical store as a multifaceted retail media asset, says Miya Knights, co-author of Amazon and Omnichannel Retail
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Comment and OpinionBad Gyal chills with a beer in Estrella Damm short film
Spanish pop star Bad Gyal eyes a boat party in Estrella Damm’s beautifully produced short
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Comment and OpinionWhy Feedback is calling out supermarket greenwashing
Retailers are indulging in numerous green gimmicks which risk contravening new guidance on greenwashing from the CMA, says Jessica Sinclair Taylor, head of policy at Feedback
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Profiles and QandAsMy Alternative CV: Swizzels’ Mark Walker on grass, golf and the sugar tax
‘We’ve never hidden the fact that our products should be enjoyed as a treat. Ultimately, consumers will vote with their feet and they’re still buying our products’
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Comment and OpinionWhy marketing must be local up, not national down, in a cost of living crisis
A time of crisis is a good time to look at doing things differently, says Mike Fantis, managing partner at DAC Group
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Profiles and QandAsMy food & drink job: Martha Jensen, brand manager, Rude Health
‘Breakfast is my favourite meal so when I saw the role at Rude Health, I was hooked’
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Comment and OpinionCoors’ pals keep fresh with help from the animals
Coors’ new ad wisely keeps its distinctive ‘mountain’ setting to remind us it does things differently
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Comment and OpinionThe real health risks of the WHO’s aspartame research are poignant
The WHO’s findings into aspartame have come up with – to severely gloss over nuance in the report – nothing useful
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Comment and OpinionHow to wield soft power in fmcg
A company’s influence is about more than just its products, brands or shops, says Jeremy Garlick, partner at Insight Traction
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Category ReportIs this the new organic era?
Despite cost of living pressures, retailers are honing their organic ranges – while Planet Organic is plotting a successful comeback