Neil McGuigan

McGuigan targets UK no3 spot with new wines and marketing

25 Nov 2015 | By Simon Gwynn

Business to launch premium range Founder’s Series featuring wines from notable Australian regions

Sweet Potato Spirit Co range

Sweet Potato Spirit Co launches spirits and liqueurs Subscription

25 Nov 2015 | By Simon Gwynn

East Anglian-produced range comprises moonshine, spiced rum and two liqueurs

Gordon Johncox

Aston Manor gears up to grow its premium cider sales 30-fold Subscription

24 Nov 2015 | By Simon Gwynn

MD Gordon Johncox outlines his vision for future of Frosty Jack’s producer…

Westons Caple rd cider

Westons launches canned craft cider Caple Rd into off-trade

24 Nov 2015 | By Vince Bamford

Retail roll out of 5.2% sparkling cider follows launch into on-trade this February

Red Bull still ad

Red Bull returns to TV with new animated ad Subscription

23 Nov 2015 | By Simon Gwynn

Red Bull has returned to screens with a new instalment of its animated ad campaign

haig club limited edition

Diageo unveils series of four premium gift packs Subscription

20 Nov 2015 | By Simon Gwynn

Diageo launches gift packs for Haig Club, Johnnie Walker Blue Label, Cîroc and Tanqueray No. Ten

Jagermeister Craft

Jägermeister gets artistic with Craft the Moment TV push Subscription

20 Nov 2015 | By Simon Gwynn

Push will highlight the herbs, roots and spices used to make the spirit

wkd xmas rules

WKD breaks Xmas Rules in festive social media campaign

19 Nov 2015 | By Lisa Riley

The campaign encourages shoppers to embrace the ‘madness of Christmas’

fever tree advert

Fever-Tree ad hits TV with new take on classic song Video

19 Nov 2015 | By Lisa Riley

Mixer brand makes its TV debut in partnership with Channel 4

Curious Brew

Curious Drinks eyes more crowdfunding cash after smashing target Subscription

18 Nov 2015 | By Edward Devlin

Chapel Down has increased its fundraising target for its fast-growing beer and cider business Curious Drinks to £3.7m after smashing its £1m crowdfunding bid in less than a month.

Tito's vodka

US brand Tito's Handmade Vodka wins Tesco listing Subscription

18 Nov 2015 | By Simon Gwynn

Craft spirit Tito’s Handmade Vodka – the third-bestselling vodka in the US - has secured its first UK multiple listing

hogs back poster

Hogs Back Brewery to supply Lidl with ale and meat rub

18 Nov 2015 | By Simon Gwynn

Spiced dark beer The Winter Warmer joining Lidl’s Hatherwood craft beer range

Britvic ASA Instagram ad

Britvic rapped by ASA over Millie Mackintosh Instagram push Subscription

18 Nov 2015 | By Lisa Riley

Video post is ruled not ‘obviously identifiable’ as marketing communication

Broughton Ales buyers

Scottish craft brewer Broughton Ales acquired by industry trio Subscription

18 Nov 2015 | By Vince Bamford

Brewery produces brands including Greenmantle Ale, Old Jock, Hopopotamus IPA and Blonde Lager

Presscription juices

Minton launches Pressscription juices & nut milks Subscription

18 Nov 2015 | By Vince Bamford

Former owners of Minton Spring Water seek supermarket listings for new Presscription brand…

Red Love apple juice

AG Thames and Biddenden Vineyard launch red apple juice Subscription

17 Nov 2015 | By Vince Bamford

Red Love apple juice is available in one-litre and 250ml bottles

woman reaching for bottled water

Princes to extend Aqua Pura factory with £15m investment Subscription

17 Nov 2015 | By Nick Norton

Princes investing £15m as part of plans to grow the bottled water brand

WKD redesign 2015

David McNulty takes up SHS Group drinks division MD role Subscription

16 Nov 2015 | By Lisa Riley

WKD owner appoints former Coca-Cola Enterprises field sales vice president as boss

4some seed smoothies

4 SOME launches quartet of blended seed smoothies

16 Nov 2015 | By Simon Gwynn

A new brand has unveiled a range of cold-pressed functional smoothies containing a mix of four seeds

olives et al tequila

Olives Et Al Neat & Dirty adds tequila variety

16 Nov 2015 | By Vince Bamford

Olives Et Al is expanding its range of alcoholic olives – claimed to be the first in the world – with a tequila variety

lansdell soft drinks lorries

Lansdell Soft Drinks takes on Jim Ingram business Subscription

13 Nov 2015 | By Nick Norton

Lansdell Soft Drinks has taken on the customer base of specialist catering supplier Jim Ingram Wholesale

b.fresh juices

B.Fresh highlights low sugar content with packaging refresh

13 Nov 2015 | By Vince Bamford

Cold-pressed juice brand B.Fresh is rolling out a new look to highlight its low sugar content and provenance

carling dave advert

Carling links with Dave TV channel for 'character' ads

12 Nov 2015 | By Simon Gwynn

Carling has signed a 14-month sponsorship deal with Dave that will see the lager on TV screens every day of 2016

Jagermeister Spice

Jägermeister makes Spice line permanent

12 Nov 2015 | By Simon Gwynn

Mast-Jägermeister has reintroduced Jägermeister Spice on a permanent basis

rowan gormley majestic wine

Flexibility and footfall key to the Jedi revolution at Majestic Subscription

20 Nov 2015 | By Simon Gwynn

With Majestic’s mature stores growing, Rowan Gormley believes he can sweat a successful strategy out of his existing estate

drinks alcohol spirits cocktails

Why craft spirits could well transcend success of craft beer in UK Subscription

19 Nov 2015 | By Gavin Cleaver

Tesco’s listing of Tito’s marks a breakthrough moment for craft spirits in the UK

casillero del diablo wine ad

Casillero del Diablo spends big but needs more fun Subscription

16 Nov 2015 | By Mark Dishman

It’s hard not to admire Casillero del Diablo’s confidence. Or budget

Fallout Carlsberg beer

Drinking and gaming: how brands and developers are playing nicely Subscription

12 Nov 2015 | By Vince Bamford

With the average age of a gamer somewhere north of 30, it’s not surprising drink suppliers have associated themselves with video game franchises

Wine buying

Tesco’s wine range review is Project Reset’s toughest test yet Subscription

26 Oct 2015 | By Ian Quinn, Vince Bamford

The key will be whether the new everyday prices on offer really do stand up to close inspection


Britain’s boozy secrets revealed Subscription

22 Oct 2015 | By Rob Brown

Brits have a reputation for boozing. We knock back the equivalent of 10 litres of pure alcohol each every year, according to…

andy fyffe quote web

Craft brewing revolution: the opportunities and choices Subscription

15 Oct 2015

Global brewing groups have been making low-profile acquisitions in order to tap growth potential of craft beer

alcohol bottles

Alcohol Category Report 2015 Subscription

08 Oct 2015 | By Natalie Brown

There’s a lot of lolly to be made developing sweeter drinks for a younger crowd. Who’s cashed in?

tesco reset

Does Tesco's Carlsberg delisting square with Project Reset? Subscription

02 Oct 2015 | By Adam Leyland

Tesco’s delisting of Carlsberg boils down to the theory of probability

big seven beers one use

Will the Magnificent Seven lagers thrive in ABI/SAB megabrew? Subscription

02 Oct 2015 | By Alec Mattinson

When the top player in any industry looks to take out its nearest rival, regulatory alarm bells inevitably start to ring

Fosters lager advert

A pint for the lady: why booze marketing should stop stereotyping Subscription

01 Oct 2015 | By Megan Tatum

The belief that what we drink is linked to our gender is a product of some very outdated marketing

james bond focus on spirits

Spirits Category Report 2015 Subscription

18 Sep 2015 | By Natalie Brown

Brits, like Mr Bond, have developed a taste for gin, spending an extra £24m on it in the past year. What’s driving the growth?

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