Kellogg’s taps unicorn craze with Unicorn Froot Loops

  • Print
  • Share
  • Comment
  • Save

Unicorn Froot Loops

Kellogg’s is tapping the unicorn food craze with the launch of Unicorn Froot Loops. Containing only natural colouring, the multicoloured ready to eat cereal is rolling out now to grocers throughout the UK. The limited-edition product is fortified with vitamins C and B, iron and calcium (rsp: £2.79/375g).

Unicorns were “a phenomenon this year, and, like we have previously, we are keen to tap into relevant trend with wide appeal” said Michaela Mayoh, Kellogg’s UK & Ireland brand manager for cereal marketing. “The appeal of limited-edition character takeovers on pack and embracing current trends is something that works well in store and is popular with our consumers.”

Have your say

Sign up to a Free 30 day Gold Membership Trial

  • Claim your free trial >>
  • You will be able to:

    - Comment on your industry
    - Read the latest category information
    - Find out more on consumer behaviours to technological advances

    You must sign in to make a comment

    • Print
    • Share
    • Comment
    • Save



    CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

    Grocer jobs Experts in FMCG

    Search jobs

    Need more than 5 subscriptions? Make your life easier with a Corporate Account. Find out more.



    Yes!I want to read more     CLAIM FREE TRIAL NOW
    Sign up to a 30 day free trial