latest marketing – Page 6
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NewsCandy Kittens launches £1m digital campaign starring Jamie Laing
The social media campaign will span YouTube, Instagram, Facebook and TikTok
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NewsWaitrose becomes latest supermarket to sponsor The Great British Bake Off
Waitrose will succeed Sainsbury’s, which has sponsored the Channel 4 show since 2022
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Category ReportCan restaurant-style meal kits poach punters in cost of living crisis
As Brits cut back on dining out, makers of meal kits and cooking sauces are hoping to capitalise on restaurant-style lines
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NewsEat Real packs get second redesign in two years
The new-look packs were designed to appeal to ‘a wider, flavour-loving audience’, according to the brand
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Profiles and QandAsMy food & drink job: Maiya Patel, brand manager, Müller
‘If you enjoy a fast-paced, innovative and collaborative environment then the world of food and drink could be for you’
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Comment and OpinionCarbon offsetting is a last resort, not a silver bullet
We were proud of our carbon offsetting – until we discovered the reality, says Elin Roberts, co-founder & CMO of Better Nature Tempeh
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WebinarHow fmcg brands can make the most of AI’s potential
Watch our in-depth discussion about the boom in AI-powered platforms as our panel of experts share their insights and dive into examples from marketing and new product development.
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Comment and OpinionCadbury Creme Egg nails return of ‘how do you eat yours?’
So closely linked with Cadbury Creme Egg is the phrase that it operates as a kind of bonus slogan
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Comment and OpinionPlans to crack down on junk food marketing are long overdue
It’s still a wild west in the UK when it comes to how food and drink is marketed, especially to young people
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Comment and OpinionLyle’s Golden Syrup rebrand – justified or cultural vandalism?
Lyle’s Golden Syrup logo rebrand has sparked controversy
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The Big InterviewSported CEO Sarah Kaye on hidden value of grassroots sports sponsorship
Sported CEO Sarah Kaye wants to connect more brands with ‘sport for good’ campaigns, promising to deliver meaningful – even ‘magical’ – results
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NewsVegan sweets startup Tasty Mates secures £60k on Dragons’ Den
Founders Joe Woolf and Nick Sunshine will use the funds for inventory and a brand refresh
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NewsReport ‘names and shames’ companies for reliance on food sales harming kids
Bite Back report also claims companies are spending huge fortunes targeting young people with advertising
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NewsAldi accused of ‘appropriating’ Real Bread Week with leaflet
Aldi is under fire from The Real Bread Campaign for referring to its annual Real Bread Week in a marketing leaflet without otherwise mentioning the charity or seeking its permission
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NewsWhitworths calls for DFNS to be contributor to 5 a day
The brand is to publish an independent white paper later this year, highlighting the ‘far-reaching health benefits’ of DFNS
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NewsTesco vs Lidl: battle over Clubcard Prices logo reaches Court of Appeal
It follows a High Court ruling last April that Tesco was taking unfair advantage of Lidl’s discounter reputation with its design
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Category ReportWater’s rockin’ revamp: Liquid Death boosts water category
Rock-inspired Liquid Death is leading a wave of upstarts that sell water without the plastic. Could they shake up lacklustre sales?
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Comment and OpinionSuppliers: survive the recession by mastering three trends
Retail media, artificial intelligence and sustainability: all demand a coherent strategy now, says David Sables, CEO of Sentinel Management Consultants
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Category ReportIce cream for every season: the new year-round treat
With unpredictable summers, suppliers are vying to make frozen dairy a year-round treat with the help of TV ads and trendy NPD
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NewsWho Gives a Crap calls for end to 20% VAT on toilet tissue
The DTC brand has demanded the end to the “roll tax” in a submission to the Treasury