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Category Report
How spicy flavours are dominating snacking NPD
Spicy flavours are taking off in bagged snacks. So, how big can this fiery trend get? And is there still room for traditional tastes?
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Category Report
Can new pouch format revive yoghurt category?
Yoghurt brands are banking on pouches to drive sales. But can the new format revive the category?
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Category Report
How can ambient win back thrifty shoppers from own-label?
Brands are weighing up their future as the scales tip in favour of cheaper own-label cans. How can they win back thrifty shoppers?
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Category Report
How brands are catering to new masculine beauty ideals
A generation of men are embracing personal care trends once thought feminine. How are brands catering to them?
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Category Report
How can beauty brands fight the ‘dupe’ boom
Beauty brands are losing out to lower priced ‘dupes’ and own label. How can they salvage sales?
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Category Report
Is alcohol-free the new cool?
Alcohol-free is continuing its upward climb with marketing aimed at trendy, young consumers
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Category Report
The great drinkflation: Beer & cider category report 2024
Duty changes are shaking up beer and cider, leading to a stream of lower-abv innovation. But are shoppers being short-changed?
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Category Report
Can world food put the bang back in BBQ?
Ahead of summer’s big sporting events, spiced-up, world-inspired BBQ ranges are hitting the aisles to tempt adventure-seeking Brits
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Category Report
Will fibre be the ‘new protein’ in the snacking world?
Amid growing public attention on gut health and its link to brain function, will fibre be the ‘new protein’ in the snacking world?
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Category Report
All aboard the kefir train
As volumes of flavoured milks lose steam, drinkable yoghurt is chugging ahead – and brands expect to pick up even more speed
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Category Report
How RTD coffee brands are nicking business from baristas
As inflation continues to weigh on shopper wallets, savvy RTD coffee brands are nicking customers from baristas
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Category Report
How juices can face the inflation squeeze
Juices are facing pressure from inflation and sugar concerns. But fresh opportunities lie in health, meal deals and the discounters
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Category Report
Morrisons vs Iceland: The battle for frozen
Using exclusive product launches and eye-catching PoS activity at freezers, supermarkets are fighting hard for shoppers’ attention
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Category Report
Can restaurant-style meal kits poach punters in cost of living crisis
As Brits cut back on dining out, makers of meal kits and cooking sauces are hoping to capitalise on restaurant-style lines
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Category Report
Water’s rockin’ revamp: Liquid Death boosts water category
Rock-inspired Liquid Death is leading a wave of upstarts that sell water without the plastic. Could they shake up lacklustre sales?
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Category Report
Ice cream for every season: the new year-round treat
With unpredictable summers, suppliers are vying to make frozen dairy a year-round treat with the help of TV ads and trendy NPD
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Category Report
What now for vaping following disposables ban?
The looming ban on disposables has made the £1.7bn category’s future unclear
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Category Report
The last gasp for cigarettes?
As the UK prepares for a ‘smoke-free’ future, cigarettes are being stubbed out at pace. How is big tobacco generating new revenue?
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Category Report
A golden age for eggs?
Eggs have emerged from a supply crisis and bird flu outbreak sunny-side-up. What’s driven their recovery and what’s next?
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Category Report
Does Red Tractor need a jump-start?
Meat & poultry producers say they’re buckling under the weight of assurance scheme audits and inefficiency. What can be done?