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Paul Rothwell with cheque

Walkers Crisps reveals winner of Do Us A Flavour campaign

21 Oct 2014 | By Vince Bamford

Pulled Pork in a Sticky BBQ Sauce has been declared the winning flavour in Walkers’ Do Us A Flavour campaign.

Nestle HQ

Nestlé sales punished by negative exchange rates

16 Oct 2014 | By Andrew Don

Swiss food group Nestlé recorded a 3.1% fall in sales in the first nine months of the year, as it was hit by negative foreign exchange rates.

Chokablok

Tesco gives its Chokablok ice cream 'venture brand' the chop Subscription

04 Oct 2014 | By Vince Bamford

Tesco has axed Choka­blok ice cream – one of its original venture brand launches…

Focus on Soup

Focus on Soup: hard times... Subscription

23 Oct 2014 | By Katie Coyne

Soups have gone off the boil. Last year’s warm winter has left brands and own label out in the cold…

Haig

David Beckham leads sexy sextet in handsome Haig Club ad

25 Oct 2014 | By Mark Dishman

In persuading David Beckham to advertise its whisky, Haig Club has pulled off a coup…

Boost Sport Energy Drink

Simon Gray's Boost is an fmcg hit without mult listings Subscription

10 Sep 2014 | By Steve Parfett

Can you build a successful fmcg brand without doing business with the mults?…

Flexibility and the ASA

03 Feb 2014

Less attention has been given to one aspect of the ASA’s ruling on Lucozade that permits some welcome flexibility…

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