smirnoff & diageo news

haig club wee dram

Diageo hit by £107m diverted profits tax bill Subscription

11 May 2017 | By Daniel Woolfson

The taxman has demanded £107m from the drinks giant for the financial years ending 30 June 2015 and 30 June 2016

Captain Morgan Live Like the Captain ad 2017

Captain Morgan enlists Rio Ferdinand and Eoin Morgan for ad

09 May 2017 | By Daniel Woolfson

The 30-second clip is part of a push centring on the message ‘Live Like the Captain’

Gordon's gin & tonic RTD in £1.50 PMP

Diageo relaunches RTD lineup in price-marked pack Subscription

12 Apr 2017 | By Helen Gilbert

The six-strong range is available now for £1.50 per 250ml can

drinking

Dry January is a challenge for industry as well as individuals Subscription

30 Jan 2017 | By Anthony Myers

New research has revealed that dry January campaigns are having a lasting effect on the nation’s drinking habits … but will it last?

more smirnoff & diageo news

alcoholic lolly

Boozy lollies should beware of accidentally appealing to kids Subscription

15 Jun 2017 | By Daniel Woolfson

You have to be a special kind of psychopath to realistically consider eating more than two of these and going on a bender

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