latest news

Mary Barnard

'Creme Egg sales are flying,' says Barnard over reformulation

20 Feb 2015 | By Ian Quinn

Cadbury’s Creme Egg reformulation furore was ‘a storm in an eggcup’ says Mondelez boss Mary Barnard…

cadbury oat crunch

Cadbury targets mid-mornings with Dairy Milk Oat Crunch

31 Jan 2015 | By Vince Bamford

Mondelez wants to boost mid-morning chocolate consumption with a new combination of Cadbury Dairy Milk and biscuit…

cadbury campaign

Cadbury Dairy Milk in new £7m marketing campaign Subscription

09 Jan 2015 | By Simon Gwynn

Cadbury Dairy Milk is launching a £7m marketing campaign with the strapline ‘Free the joy’…

tesco pound zone aisle brand outlet shopping

Brands told: don't get caught out with your deal strategy Subscription

22 Aug 2014 | By Julia Glotz

As the weather has turned colder, has brands’ appetite for featured space cooled off too?

more cadbury dairy milk news

Report

Cadbury: Losing brand value after acquisition by Kraft?

Cadbury: Losing brand value after acquisition by Kraft?

16 Jul 2013

Kraft’s CEO, Irene Rosenfeld announced that the company wanted to broaden its position within the confectionery industry as a global leader…

Poll

What do you make of David Potts being named CEO of Morrisons?

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The colour purple

23 Apr 2014

Cadbury has exhausted its appeals to trademark its purple Pantone 2685C, but this may not be the last attempt by Mondelez to stop others using Dairy Milk’s iconic purple “hue”.

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