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Cadbury, Terry’s & more: Mondelez unveils plans for Christmas 2015 Subscription

20 Jul 2015 | By Vince Bamford

The supplier has big plans for reviving Christmas confectionery sales after a flat 2014; with exclusive product shots

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Cadbury unveils Smashable Marvellous Creations format Subscription

10 Jul 2015 | By Vince Bamford

Cadbury has unveiled a new format and flavour for its £50m Marvellous Creations brand

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Marvellous Creations SKUs face axe in reset Subscription

10 Jul 2015 | By Ian Quinn

Mondelez is axing several lines from its award-winning Cadbury Dairy Milk spinoff Marvellous Creations

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Brands told: don't get caught out with your deal strategy Subscription

22 Aug 2014 | By Julia Glotz

As the weather has turned colder, has brands’ appetite for featured space cooled off too?

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Cadbury: Losing brand value after acquisition by Kraft?

Cadbury: Losing brand value after acquisition by Kraft?

16 Jul 2013

Kraft’s CEO, Irene Rosenfeld announced that the company wanted to broaden its position within the confectionery industry as a global leader…

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