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Cadbury ad

Cadbury ties up with celebs for festive ad campaign on ITV Subscription

14 Nov 2014 | By Vince Bamford

Mondelez has unveiled a major ITV festive marketing drive for its Cadbury brand, including tie-ups with a host of celebs…

Cadbury ice cream

R&R's Cadbury Winter Wonderland Minis tap into treat market Subscription

25 Oct 2014 | By Vince Bamford

R&R Ice Cream has expanded its licensed Cadbury range with two new handheld products…

Cadbury Bournville

'Win a Banger' promotion for Cadbury chocolate bars

16 Aug 2014 | By Vince Bamford

Mondelez is revving up its marketing activity with a ‘Win a Banger’ promotion on some of its Cadbury brands…

tesco pound zone aisle brand outlet shopping

Brands told: don't get caught out with your deal strategy Subscription

22 Aug 2014 | By Julia Glotz

As the weather has turned colder, has brands’ appetite for featured space cooled off too?

more cadbury dairy milk news


Cadbury: Losing brand value after acquisition by Kraft?

Cadbury: Losing brand value after acquisition by Kraft?

16 Jul 2013

Kraft’s CEO, Irene Rosenfeld announced that the company wanted to broaden its position within the confectionery industry as a global leader…


What do you make of Tesco's promise of a new relationship with suppliers?

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The colour purple

23 Apr 2014

Cadbury has exhausted its appeals to trademark its purple Pantone 2685C, but this may not be the last attempt by Mondelez to stop others using Dairy Milk’s iconic purple “hue”.

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