latest news

Cadbury Bournville

'Win a Banger' promotion for Cadbury chocolate bars

16 Aug 2014 | By Vince Bamford

Mondelez is revving up its marketing activity with a ‘Win a Banger’ promotion on some of its Cadbury brands…

Dairy Milk Oreo

Cadbury Dairy Milk Oreo countline launched by Mondelez Subscription

08 Aug 2014 | By Vince Bamford

Mondelez is taking Cadbury Dairy Milk Oreo into single bars…

Wispa chocolate Cadburys cake buscuit

Burton's adds Wispa to Cadbury biscuits

12 Jul 2014 | By Vince Bamford

Burton’s Biscuits Company is adding a Wispa biscuit to its licensed Cadbury range…

tesco pound zone aisle brand outlet shopping

Brands told: don't get caught out with your deal strategy Subscription

22 Aug 2014 | By Julia Glotz

As the weather has turned colder, has brands’ appetite for featured space cooled off too?

more cadbury dairy milk news

Cadbury Dairy Milk Christmas advert

Cadbury wraps up Christmas with purple paper push Video

18 Nov 2013

Cadbury’s first-ever Christmas ad focuses on one of the big day’s simple pleasures…

Report

Cadbury: Losing brand value after acquisition by Kraft?

Cadbury: Losing brand value after acquisition by Kraft?

16 Jul 2013

Kraft’s CEO, Irene Rosenfeld announced that the company wanted to broaden its position within the confectionery industry as a global leader…

Poll

Is tailoring stores to local tastes the way forward for retailers?

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The colour purple

23 Apr 2014

Cadbury has exhausted its appeals to trademark its purple Pantone 2685C, but this may not be the last attempt by Mondelez to stop others using Dairy Milk’s iconic purple “hue”.

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