latest news

Dairy Milk Marvellous Mix-Ups

Mondelez mixes up Marvellous Creations brand with sharing bags

06 Apr 2014 | By Vince Bamford

Mondelez is extending its £50m Cadbury Dairy Milk Marvellous Creations sub-brand into sharing bags…

Cadbury Dairy Milk ice cream

R&R kicks off drive to grow Mondelez lines

30 Mar 2014 | By Vince Bamford

R&R is relaunching the Cadbury Dairy Milk ice cream stick as part of plans to develop its licensed Mondelez product range…

Cadbury Joyville

Cadbury's to give chocolate sculptures to 30 winners

23 Mar 2014 | By Vince Bamford

Cadbury’s latest on-pack push will give shoppers the chance to win a chocolate sculpture of whatever brings them joy…

more cadbury dairy milk news

Cadbury Dairy Milk Christmas advert

Cadbury wraps up Christmas with purple paper push Video

18 Nov 2013

Cadbury’s first-ever Christmas ad focuses on one of the big day’s simple pleasures…

Cadbury family dodges confusion with help from Heroes

Cadbury family dodges confusion with help from Heroes Video

14 Jul 2013 | By Mark Dishman

Cadbury smartly homes in on one of those confusing social conventions with its new Heroes ad…

Report

Cadbury: Losing brand value after acquisition by Kraft?

Cadbury: Losing brand value after acquisition by Kraft?

16 Jul 2013

Kraft’s CEO, Irene Rosenfeld announced that the company wanted to broaden its position within the confectionery industry as a global leader…

Poll

Should grocers be ramping up their food-to-go offers?

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The colour purple

23 Apr 2014

Cadbury has exhausted its appeals to trademark its purple Pantone 2685C, but this may not be the last attempt by Mondelez to stop others using Dairy Milk’s iconic purple “hue”.

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