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Cadbury: 'Instagram has trebled views for our online ads' Subscription

17 Apr 2015 | By Ian Quinn

The chocolate maker used the site, in addition to TV and print ads, as one of Instagram’s first customers since it launched an ads service in September last year

CDM puddles

Cadbury Dairy Milk Puddles emerge from Mondelez NPD pool Subscription

02 Apr 2015 | By Vince Bamford

The bars have been developed by the Cadbury R&D team at Bournville, and are manufactured in Germany

Mary Barnard

'Creme Egg sales are flying,' says Barnard over reformulation

20 Feb 2015 | By Ian Quinn

Cadbury’s Creme Egg reformulation furore was ‘a storm in an eggcup’ says Mondelez boss Mary Barnard…

tesco pound zone aisle brand outlet shopping

Brands told: don't get caught out with your deal strategy Subscription

22 Aug 2014 | By Julia Glotz

As the weather has turned colder, has brands’ appetite for featured space cooled off too?

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Cadbury: Losing brand value after acquisition by Kraft?

Cadbury: Losing brand value after acquisition by Kraft?

16 Jul 2013

Kraft’s CEO, Irene Rosenfeld announced that the company wanted to broaden its position within the confectionery industry as a global leader…

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