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CADBURY

Start-up to rival Cadbury (after two-year wait) Subscription

08 May 2012 | By Charlie Wright

The great-granddaughter of Cadbury’s founder is finally set to launch her own chocolate brand, two years after first announcing plans to rival…

BURTONS CADBURY BISCUITS

Burton's revamps its Cadbury biscuit lines Subscription

24 Mar 2012 | By Lisa Riley

Cadbury’s biscuit range is being relaunched in a bid to reinforce its position as a premium brand.

CDM Olympic

Kraft unwraps Cadbury Olympic ticket giveaway Subscription

23 Mar 2012 | By Hannah Stodell

Kraft has unveiled the next stage of its Olympics campaign with the launch of ‘Unwrap Gold’, its first on-pack ticket package giveaway for Cadbury.

analysis & features

Cadbury carrying the torch for Olympic promotions

Cadbury carrying the torch for Olympic promotions Subscription

07 Apr 2012 | By Vince Bamford

Olympic promotional activity has got off the blocks and there’s already a clear frontrunner.

opinion

Starters orders... marks, get set, sell! Subscription

21 Apr 2012 | Updated: 27 Apr 2012 | By Kishor Patel

We are now fewer than three months away from a ‘once-in-a-lifetime’ experience.

Chocs away Subscription

05 Sep 2011 | By Charlie Wright

We’re not afraid to blow our own trumpet now and again at The Grocer – which is just as well considering how often our stories get pinched by the nationals, and how few of them have the grace to credit us.

Poll

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The way to work Twitter Subscription

07 Apr 2012 | Updated: 11 Apr 2012

The ASA adjudication on the Snickers ad campaign on Twitter featuring Katie Price and Rio Ferdinand, where both parties were cleared of breaching advertising codes, made positive reading.

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The Grocer's commentators and opinion makers