hovis and premier foods news


Ambrosia unveils 'Taste of Happy' TV ad for Deluxe custard

05 May 2016 | By Daniel Selwood

The slot is the first in a £3.2m campaign for the brand

Mr Kipling

Mr Kipling targets younger customers with Cake on the Go Subscription

15 Apr 2016 | By Daniel Selwood

The new range will also include Premier stablemate Cadbury Mini Rolls

Premier Foods basket

Premier Foods shares crash as McCormick walks away Subscription

13 Apr 2016 | By Alec Mattinson, Edward Devlin

US food group McCormick has walked away from its pursuit of Premier Foods after examining the Mr Kipling and Bisto maker’s books

Gavin Darby

Premier outlines NPD potential of Nissin partnership Subscription

15 Apr 2016 | By Alec Mattinson

Premier hopes to use Nissin’s 200 patents to deliver new NPD across its savoury ranges

more hovis and premier foods news

premier foods basket

Premier stance with McCormick based on full shareholder value Subscription

01 Apr 2016 | By Adam Leyland

The three parties have been adding extra spice and flavouring with their sizzling exchanges and sweetened offers

Premier Foods Gavin Darby

Premier Foods is smart to think twice about McCormick offer Subscription

24 Mar 2016 | By Alec Mattinson

You might expect news of an approach from an international food giant to be welcomed by Premier Foods’ board


Does the CMA's intervention with Asda mark the end of dodgy supermarket deals?

View poll results

Mars bar

Mars should cut salt and sugar Subscription

03 May 2016

Mars should simply adjust the recipes of unhealthier items


Defra u-turn on animal welfare is regressive Subscription

14 Apr 2016

Your article about Defra’s u-turn on animal welfare guidance is one of the few balanced pieces we’ve seen

cowboy eating jerky

Protein's future is bright, but jerky must target both sexes Subscription

14 Apr 2016

We are also in no doubt about how dominant the protein trend continues to be

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